Qualitative Claims Basics, Recording Only
Original Broadcast Date: December 7, 2017
Upgrade your knowledge and understanding of Canadian food laws and regulations. Ask questions of leading experts in the field of food labelling and learn how to strategically use the regulations and regulatory process to optimize your market potential.
By purchasing/subscribing to the webinar, you will have 12 month on-line access to support materials like the presentation document and any additional supporting documents, links to pertinent government websites and so on that are covered in this topic.
- Qualitative claims like “natural”, “no artificial flavours and colours”, “no MSG”, “no GMO”, “organic”, “preservative free”, etc. Your knowledge gained from Sessions 1-8 will be useful here in better understanding of their influence on other parts of labelling like nutrition and ingredient labelling.
- Method of production claims will be covered, such “not raised with the use of antibiotics”. How these claims are to be substantiated will be discussed.
- Learn how CFIA views these claims and how CFIA’s Food Labelling for Industry is used to interpret and govern them.
- CFIA’s food labelling modernization is looking at possibly introducing quantitative ingredient labelling when ingredient are highlighted. Modernization is also looking when flavours are highlighted and how these may need to be supported with additional statements. CFIA is also looking at placing more responsibility on industry in managing how low risk claims are qualified and a how new information technology might be used to help support such claims.
Goal: It is easy to mispresent a food, even with factual statements. Claims are context sensitive and may require additional context for clarity. At the end of the webinar attendees will be exposed to greater insight in avoiding the misrepresenting their foods when such claims are used.
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